Why was Curry & Culture founded?
Statistics* reveal that 70% of international ventures fail due to cultural differences. This is an alarming figure. While a diverse workforce should offer tremendous opportunity to come up with different problem solving approaches, increase innovation and enhance productivity, in most cases this has not been the case. Most companies are sitting on gold mines of potential and growth and struggling to tap into the available resources effectively. Curry & Culture Company has been created with the sole purpose of helping companies with a multicultural workforce: We provide sustained support by means of carefully tailor-made packages which include coaching, counseling, mentoring, team-building exercises to help your company effectively use its diverse workforce, reach its company goals and as a result experience substantial economic growth.
(*Source: Economist Intelligence Unit 2015)
What has "Curry" got to do with "Culture"?
Picture a mason jar with multi-colored layers of Indian spices- yellow turmeric, fiery red chili powder, green coriander powder, black pepper, pearl pink Himalayan salt, yellow-brown cumin powder, mild brown cinnamon powder and so on. It looks attractive and colorful yet is not very useful unless the spices are blended together to make a delectable Indian curry.
Many international organizations look great with a diverse workforce- so much talent and potential that is waiting to be tapped. Unless the companies learn to utilize the available talent, they will only resemble the mason jar displaying layers of spices. Attractive yet not useful. Just like the spices in the mason jar need to blend in and contribute to the flavor and aroma of the curry, international companies need to be able to utilize their diverse workforce effectively to enjoy the benefits.
About the founder
Helga’s fascination for cross-culture began in New Delhi, where she spent a significant part of her childhood. She grew up in an international environment and her close friends and acquaintances were from different parts of the world. These early encounters kindled in her a sense of curiosity, deep appreciation and fascination for people from other cultures. When her family moved to Chennai several years later, Helga was very keen to note the cultural differences that existed between North and South Indians.
Helga has a Master’s in Communication and a second Master's in International Management from a top-ranking university in The Netherlands. Helga has been taught and trained by leading cross-cultural management experts and globally acclaimed thought leaders.
Helga is fluent in six languages (English, German, Dutch, French, Hindi and Tamil). She has experience living and working in three different continents (Asia, Middle East and Europe) and has traveled extensively to the US, UK, South East Asia, Europe and the Middle East. Over the past 15 years, Helga has worked in various roles and capacities in Asia, Middle East and Europe. Helga’s passion for helping people from different cultural backgrounds to respect and understand each other and work together towards a common purpose has been the primary reason behind founding Curry & Culture Company.
Helga currently partners with ACCESS- The Netherlands as an ACCESS Diversity Equity & Inclusion Consultant.